How people use the internet, & how it can influence what you decide to build
The internet is used by lots of people, and the most common way that people find what they are looking for is by using a search engine. When people make a search they usually are searching for something in their own country, so therefore will use a search engine that covers that area. Google for example has a .co.uk site for UK searches, and if you have a .co.uk site and you have submitted it to them, then you will see it in the results when you do a search for the term that the site has been built for.
If you have a .com site or other TLD (top level domain) then you may not show up unless you have placed your site on UK hosting. Google is clever enough to see where a site is hosted by looking at the IP address of the computer / server that your site is sat on.
So basically what domain name you buy and where you host your site can influence what results you show up in.
Type Of Results
You can have 2 types of results - lets use Google again as an example:
PPC (Pay per click) or Sponsored Results - down the left hand side of the engine or sometimes showing in the top two results (shaded in light blue). This is where people open an account with Google, with Google adwords, and then bid for high positions on Google.
Organic Results - these results are displayed when you submit your page normally to Google- and it is basically a free listing or Indexing as it is know in the industry. The organic results are given ranking points by Google based on how easy the site is to Spider (read by the googlebot), how much relevant copy your site has, and how many relevant back links you have.
So basically when you build a site, you need to be building it for what people search for, because that is mostly how people will find you - by searching. Your pages need to contain good content so that the robots know they are relevant to that subject.
